Talk With an Owner
Out of Leduc, for cafés, restaurants and offices across Alberta. Already pouring, or still building the bar. We show up long after the first order.
Straight talk from the co-founders. No suits.
Worth knowing first
Most of the coffee poured across Alberta comes from national roasters, or companies that aren't even Canadian. Reps change every quarter. Nobody up the chain has tasted what you actually brew, and nobody is coming to find out.
It looks free until you read the fine print. Then the beans sit on the shelf, the quality slips, and leaving costs more than staying. That isn't a partnership. That's a hostage deal.
Busiest day of the week and the gear quits. You call the 1-800 line and get a voicemail tree. Monday they open a ticket. Meanwhile you're watching customers walk out.
We started Ridgeline Roast because we watched this happen to shops we love. And honestly, the coffee was only half the reason.
Just getting started
Most suppliers want you already busy. We'd rather help you open.
We help you pick the machine for the volume you're actually planning, and tell you straight what it costs to run.
No minimums. You're not buying a pallet before you've sold a cup.
We bring them to you and pour side by side, so you choose with your own tongue instead of a spec sheet.
A free session when you come on board. On your bar and your machine, or bring the team to us. Including the ones who have never pulled a shot.
No contract while you find your feet. If it's not working you walk, and we part on good terms.
Pricing, layout, what to order for week one. We've opened a coffee business too. Ask before you commit to anything.
Not a rep. Not a call centre. Four co-founders who answer their phones.
The real reason
Shops like yours were getting treated like account numbers while their coffee dollars left the province. When you buy local, most of that money keeps working here: local jobs, local suppliers, fresher coffee for your customers. You win, and so does your neighbourhood. Coffee is just the excuse. Community is the point.
Here is what that looks like for your shop, point by point.
The program
Five cards. No fine print. Keep scrolling, this is the whole pitch.
We come to you with our own brew gear and a few roasts matched to your menu and your price point. Your shop, your build site, wherever you're at. You taste them side by side. We bring everything. Costs you nothing.
Samples at your shop · Your team decidesChoose your coffees and get your per-pound price in writing. Drip, espresso, whatever your volume is. What we quote is what you pay. No mystery surcharges three months in.
Your order · Packed by usSmall batches roasted in Alberta, at your door days later. Not months in a warehouse. Close to home we run it out ourselves. Further out we ship it. Either way you are not waiting on a pallet from another province.
Drin & Zee · On the road most weeksWe don't lock anyone in. On purpose. We earn next month's order, or you walk. That's the whole agreement, and it keeps us sharp in a way a signature never could.
You stay because it's goodBrewer down on a Saturday? You have our cell numbers, not a ticket queue. We're local, so we deal with it like locals do. Same day, not next business day.
We show up. Simple as that.The offer
One wholesale program. This is what's included when you pour Ridgeline.
Starting costs you nothing. Your money goes into coffee, not paperwork.
Order what your week actually needs. Small this month, bigger the next.
We earn next month's order or you walk. That's the whole agreement.
Per-pound pricing in writing. What we quote is what you pay.
We help spec the right machine for your volume, we are there on install day with a master technician, and we calibrate it and train your team ourselves. You are never handed to a third party and left to work it out. We do not lease or finance in house, and we will point you to people who do.
A free session when you come on board, at your shop or at ours.
Syrups and bar basics ride on the same truck as your beans. We also supply coffee machines, cups and more to any cafe, office, job site or restaurant that serves coffee or wants to.
Your pricing, your order history, reorders in under a minute.
The more you pour, the better your price gets.
Working it out
That is the number that sizes a coffee program. One pound is about 25 espresso doubles, or 23 twelve ounce drips. Everything below is that number multiplied out, so you can check it against your own morning.
Counted over a six day week. If you are still building the bar, guess low. You order weekly, so a slow week costs you nothing and there is no minimum to grow into. Not sure at all? Say so on the form. Nobody is held to a number they picked before they opened.
Our roasts
Eight specialty coffees, roasted weekly in small batches, with the roast date printed on every bag. Direct trade, and labels that look like Alberta, because that's where they're roasted.
Free tasting at your shop. We bring the gear and pour roasts matched to your menu. If you don't love it, we give your money back and you keep the coffee.
Talk With an OwnerStraight goods
We're a year old and we're not going to pretend otherwise. Here's the honest trade.
| At a glance | Big supplier | Ridgeline Roast |
|---|---|---|
| Setup fee | Depends on the fine print | $0 |
| Minimum orders | Usually required | None |
| Contract | Lock-in terms | None needed |
| Roasted | A warehouse, months ago | In Alberta, days ago |
| Delivery | Courier or freight | Us close by, shipped further out |
| When something breaks | 1-800 queue | The co-founders' cells |
"If it's a good fit, we'll make it work. If not, we'll just make a friend."Drin & Zee, co-founders
On the route
We visit every client, and we mean every client. Not to move more bags, but because that is the actual job. Two of us, three of us, whoever the day calls for. Always us, never a rep with a route sheet.
Wholesale coffee FAQs
No, that's the right time. We'd rather help you spec the bar and taste roasts before you're committed to gear or a supplier that doesn't fit. Tell us where you're at on the form and we'll work with it.
Yes. Carts, trailers, kiosks, mobile bars. Small volume isn't a problem and there's no minimum, so you order what a week actually needs. Same delivery, same people.
No. Order what your week needs. Volume discounts kick in as you grow, but nothing is required to start.
Zero setup fee and no lock-in contract needed. We earn next month's order or you walk.
Roasted weekly in small batches in Alberta, with the roast date printed on every bag. Your order is at your door days after roasting, not months.
Yes. We help spec the right machine for your bar and your volume, we are there on install day with a master technician, and we calibrate it and train your team on it ourselves. You are never handed to a third party and left to work it out. We do not lease or finance equipment in house. If you need financing we will point you to people who handle it. We will also tell you straight what a setup costs to run.
Yes. A free training session when you come on board. We can come to your shop and train on your own machine, or your team can come to us, whichever is easier.
Yes. Syrups and bar supplies ride on the same delivery as your coffee.
Through your dedicated wholesale portal: your pricing, your history, reorder in under a minute. Or just text us. We're the co-founders.
All over Alberta. We're based in Leduc, and the province is the service area, not the exception. Tell us where you are on the form and we'll sort the delivery out with you.
Fill out the form below. One of us calls you within one business day and we book a free tasting at your shop. The full program is in the offer.
The next step
Forty seconds of your time. Then Drin or Zee gets back to you within one business day. A real person, not an email sequence.
In the meantime, have a look at the rest of the lineup at ridgelineroast.com.