Get wholesale pricing
Straight talk from the owners. No suits.
Sound familiar?
Most of the coffee brands sitting in Edmonton cafés are owned by national roasters, or companies that aren't even Canadian. Your rep changes every quarter, and nobody up the chain has ever tasted what you actually brew.
The equipment looked free until you read the fine print. Now the beans go stale on the shelf, the quality slips, and leaving costs more than staying. That's not a partnership. That's a hostage deal.
Busiest day of the week and your gear quits. You call the supplier's 1-800 line and get a voicemail tree. Monday they'll open a ticket. Meanwhile you're watching customers walk.
We started Ridgeline Roast because we watched this happen to shops we love. And honestly, the coffee was only half the reason.
The real reason
Shops like yours were getting treated like account numbers while their coffee dollars left the province. When you buy local, that money keeps working here: local jobs, local suppliers, fresher coffee for your customers. You win, and so does your neighbourhood.
Here is what that looks like for your shop, point by point.
The program
Five cards. No fine print. Keep scrolling, this is the whole pitch.
We show up at your shop with our own brew gear and a few roasts matched to your menu and your price point. You and your staff cup them side by side. We bring everything. Costs you nothing.
Samples at your shop · Your team decidesChoose your blends and get your per-pound price in writing. Drip, espresso, whatever your volume is. What we quote is what you pay. No mystery surcharges three months in.
Your order · Packed by usSmall batches roasted in Edmonton, at your door days later. Not months in a warehouse. And it's us in the truck: Drin and Zee, the owners. The face doing your delivery is the face on the Instagram.
Drin & Zee · Us, not a courierWe don't lock anyone in. On purpose. We earn next month's order, or you walk. That's the whole agreement, and it keeps us sharp in a way a signature never could.
You stay because it's goodBrewer down on a Saturday? You have our cell numbers, not a ticket queue. We're local, so we deal with it like locals do. Same day, not next business day.
We show up. Simple as that.The offer
One wholesale program. This is what's included when you pour Ridgeline.
Starting costs you nothing. Your money goes into coffee, not paperwork.
Order what your week actually needs. Small this month, bigger the next.
We earn next month's order or you walk. That's the whole agreement.
Per-pound pricing in writing. What we quote is what you pay.
Brewers, grinders, espresso. Lease through us, maintenance included, no big upfront hit.
We train your team at your shop, on your own machine.
Syrups and bar basics ride on the same truck as your beans.
Your pricing, your order history, reorders in under a minute.
The more you pour, the better your price gets.
The Leduc math
Every bag from a national brand ships your margin down the highway and out of the province. Buy from a local roaster and that same $400 pays local wages and local suppliers (see what the program includes), and some of it walks right back in your front door as customers.
Our roasts
Seven organic specialty blends, roasted weekly in small batches, with the roast date printed on every bag. Direct trade, and labels that look like Alberta, because that's where they're roasted.
Free tasting at your shop. We bring the gear and pour roasts matched to your menu. If you don't love it, we give your money back and you keep the coffee.
Get wholesale pricingStraight goods
We're a year old and we're not going to pretend otherwise. Here's the honest trade.
| At a glance | Big supplier | Ridgeline Roast |
|---|---|---|
| Setup fee | Depends on the fine print | $0 |
| Minimum orders | Usually required | None |
| Contract | Lock-in terms | None needed |
| Roasted | A warehouse, months ago | Edmonton, days ago |
| Delivery | Courier or freight | The owners, in person |
| When something breaks | 1-800 queue | The owners' cells |
"If it's a good fit, we'll make it work. If not, we'll just make a friend."Drin & Zee, owners
On the route
We film our deliveries and post them, so you know exactly who you're dealing with before we ever shake hands.
Wholesale coffee FAQs
No. Order what your week needs. Volume discounts kick in as you grow, but nothing is required to start.
Zero setup fee and no lock-in contract needed. We earn next month's order or you walk.
Roasted weekly in small batches in Edmonton, with the roast date printed on every bag. Your order is at your door days after roasting, not months.
Yes. We lease equipment, help you pick the right setup for your bar, and back you up when something breaks.
Yes. Barista training at your shop, on your own machine, as part of the program.
Yes. Syrups and bar supplies ride on the same delivery as your coffee.
Through your dedicated wholesale portal: your pricing, your history, reorder in under a minute. Or just text us. We're the owners.
Edmonton and area, delivered by us. Somewhere else in Alberta? Ask, we'll figure it out.
Fill out the form below. One of us calls you within one business day and we book a free tasting at your shop. The full program is in the offer.
The next step
Forty seconds of your time. Then Drin or Zee gets back to you within one business day. A real person, not an email sequence.